Hi there! I’m Apple, born and raised in the Czech Republic to Vietnamese immigrant parents. In 2016, I moved to Boston, MA to pursue my master’s degree in International Marketing, with a minor in Entrepreneurship and Product Design, and embarked on an exciting journey into the world of marketing and design thinking.

I’ve honed my skills in growth, digital, and content marketing, delivering impactful results for companies of all sizes. At VDA, I played a key role in transforming the company from a fabrication business to a leading experiential design agency. My strategic rebranding efforts led to VDA being recognized as one of the top 100 event agencies by Event Marketer and one of the fastest-growing companies in the Northeast by INC. I even helped launch VDA’s 3D Virtual Event Platform during the pandemic, which received global acclaim.

As a partner and marketing lead at YogaHub, a leading Boston-based Corporate Wellness Company, I helped drive growth by developing strategic wellness campaigns and managing digital marketing efforts that showcased our unique approach to wellness in the workplace.

In 2022, I joined Dispendix, a German biotech startup, expanding my role as Digital Marketing Manager to include Salesforce administration and creative direction. I led successful lead generation initiatives and optimized marketing-to-sales processes with a focus on ABM campaigns, while continuing as a marketing consultant for VDA. I’ve also consulted for brands like Boston Facial Plastics and Bob Massie’s governor campaign.

My journey has taken me across different industries and exciting projects, from designing UX/UI for digital platforms to mentoring at hackathons like AI4GOOD and Microsoft's GroupMe. I’m passionate about using my diverse skill set—marketing, design, storytelling, and SEO—to help brands grow and thrive.

I’m excited about what’s next and always looking for new ways to create impactful experiences!

A little about me.

 

Education.

 

Hult International Business School, Boston, MA

Master of Science in International Marketing

Minor in UX & UI Design

University Of Economics In Prague, Czechia

Bachelor in Business Economics & Management

 

 

Experience.

 

Dispendix

Digital Marketing Manager & Salesforce Admin

VDA Experiential Marketing

Marketing & Communications Lead, UX & UI Designer

YogaHub

Partner & Head of Marketing

Marketing Consultant, Web Designer & Content Creator

Clients: Boston Center For Facial Plastics, Ilona, Kava Neo-Taverna, Progressive Academics, BodyWorks, Bob Massie For Governor, Ali Singer Yoga, Banh Mi Makers, Aurate, Jobletics, YogaHub, Doyle Yoga + Massage, Academic Approach, Fashion news.cz

Canopy City

Marketing & Project Manager

 

 

Skills.

 

Design & Web

Graphic Design

UX/UI

User Research & Testing

Wireframing

Low & High Fidelity Prototyping

Adobe Creative Suite

InVision

Sketch

WebFlow

WordPress

Squarespace

 

Marketing

Brand Strategy

Product Development

Campaign Creative & Management

Content Marketing

Social Media Marketing

E-mail Marketing

SEM & SEO

Google Analytics & Google Ads

Hootsuite

MailChimp

Pardot

SEMRush

Hubspot

 

 

Other

Highlights.

 

Mentor at Babson College's AI4Good Hackathon

Hult Business Challenge winner for Entereprenurship

NESTLE Skincare Hackathon finalist

REDUXIO Hackathon finalist for Content Marketing

Hult Prize 2017 regional finalist, also voted most favorite project by Boston audience