Bob Massie For Governor
In 2017 Bob Massie began his campaign for the Democratic nomination in the Massachusetts gubernatorial election, 2018. I was tasked to redesign the official campaign website.
Overview.
Role.
Web Designer
Team.
Apple Tranova
Duration.
February 2018
- Mission
Re-design Bob Massie’s official campaign website.
The ultimate goal of this project was to increase donations and encourage visitors to join the campaign. To do so, I first looked into the user experience of the website. First, I looked into how impactful the first impression was. Second was the information discovery. How easy was it to navigate the website and how it aligns with its intentions.
Alignment with the GOALS of the campaign.
Increase campaign donations
Increase volunteer submissions
Get visitors vote for Bob Massie
- Goals
Increase campaign donations
Increase volunteer submissions
Get visitors vote for Bob Massie
- Old Website Audit
No clear call-to-actions that align with the goals of the campaign
Busy main navigation bar
- Based on the findings shown above, I narrowed my focus into 3 areas for potential improvement of the campaign website:
Improve visual impact
Improve navigation
Improve action-ability
- Outcome
