Weddie
Weddie is an online wedding planner and “everything wedding” e-commerce platform. By working on a personalized level, it enables a budget tight bride-to-be to efficiently organize her big day in a timely and effortless manner.
This project won 1st prize in the Hult Business School Entrepreneurial Business Challenge in 2017.
Overview.
Role.
Entrepreneurial Project
User experience researcher
UI designer
Team.
Apple Tranova
Nour Al Harmoodi
Daniel Trujillo Diaz
Luigi Sprovieri
A. Choitramani
Duration.
Jan - Apr 2017
- Problem
We noticed that wedding planning is an overwhelming and stressful experience.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
- Solution
An online wedding planner and “everything wedding” e-commerce platform that allows a bride-to-be to efficiently organize her big day.
VIDEO LINK OF THE PROTOTYPE
The Process.
So how did I get there?
- Marketing Research
“The average cost of a typical American wedding quadrupled in the past 5 years.”
We decided to enter the wedding market because it grows exponentially, is culturally widespread across the world and very profitable. Today, “the average cost of a typical American wedding quadrupled” and that is due to the large number of weddings coordinated.
Italy- where weddings are the single most important cultural element.
Even if the results are promising here in America, there is a country where the results are even more promising: Italy. It is pretty known in Italy that “wedding planning involves months of information”, so our purpose is to help couples in organizing their wedding as swiftly as possible. We would like to focus our attention on Cosenza, which is the northernmost province in Calabria, Italy by which weddings are the single most important cultural element.
In recent years, couples “are more apt to share a greater load of the expense for their own nuptials” to achieve independence from their families, however this independence has proven to be a difficult task. We want to provide an alternative solution and give them the chance to build their dream wedding, by finding the most suitable options in the cheapest and fastest way possible.
- Customer Discovery
Next, we performed a series of behavioral and customer discovery interviews.
I wanted to understand how
We interviewed 30 people, out of which we had 5 married couples, 5 couples at that time in the middle of wedding preparations and 5 bridesmaids to understand and learn their pain points.
- Total Interviews
5
Married Couples
5
Bride-to-be(s)
5
Groom-to-be(s)
5
Bridesmaids
- Key Insights
75% interviewees find wedding planning stressful
100% interviewees said they were/have been overwhelmed by the wedding planning process
Budgeting out each elements of the wedding were the biggest struggle of 85% of interviewees
75% interviewees could not afford a professional wedding planner to help them ease the process
All interviewees said they would have appreciated a one-stop-shop for all wedding related items
- Persona
“The average cost of a typical American wedding quadrupled.”
- Empathy Map
Creating an effective solution requires deep understanding of the true problem and the person who is experiencing it. Therefore, I created an empathy map that helped me and my team to consider things from our persona’s perspective along with her goals and challenges in an easy and digestible format .
- Customer Journey & Emotional Landscape
In order for a bride-to-be to use an online wedding planner solution, they must embark on the following path:
- Ideation
I
We knew our solution needed to answer these 3 key questions:
Is there an easier way to find the perfect venue or photographer that does not require never-ending browsing on the internet?
Is there a cheaper alternative to a wedding planner that can help me organize my day without breaking the bank?
How do I stay on budget and don’t go crazy from the overwhelming amount of quotes I requested?
